International Business Management Assignment Example | Topics and Well Written Essays - 4500 words

International Business Management - Assignment ExampleHowever, the company remains press for resources and can non afford to make the wrong decision when it comes to entering a new market. It is currently not in a position to bear utmost political, economic or regulatory risks. To this end, great latent exists in BRIC countries as the growth potential in these nations tends to be higher(prenominal) compared with the U.S. The founder of Genicon must, therefore, decide whether or not to enter the BRIC markets and, if so, which of these markets to enter. This decision must be made vis-a-vis the decision to continue to expand in European regions such as Germany. It is recommended that Genicon enters Brazil owing to low political risks and smooth regulatory environment. 2. bother statement Genicon faces the problem of whether to enter into developed markets such as Germany or focus on exist markets or enter into BRIC countries. If it chooses to enter the BRIC economies then which econ omy should Genicon enter for maximizing its profits and growth potential and minimizing its risks? 3. Analysis Genicon possesses over 10 years of experience in the sale of laparoscopic instruments within and outside U.S (Kupetz, Tindall, & Haberland, 2010). internationalisation may be active or proactive (Wild & Wild, 2012). However, Genicons internationalization has been largely proactive to include advantage of favorable business opportunities. Furthermore, the current marketing and distribution environment required firms to sell by dint of GPOs which favored large companies owing to financial structure (Kupetz, Tindall, & Haberland, 2010). Hence, Genicons sales in the U.S were declining (Kupetz, Tindall, & Haberland, 2010). Additionally, international markets were providing higher growth rates as far as the market for MIS was concerned. Theory attributes internationalization to the strategic enwrapped of the founder (Wild & Wild, 2012). The case suggests Genicons founder- Hab erland to have had interest in entering emerging markets owing to their high growth rates. However, the biggest concern encompassing Genicon is which BRIC market to enter. It is important to analyze each BRIC economy from the perspective of versatile factors. Global legal issues such as intellectual property which faces threat of piracy may be important considerations for international businesses (Wild & Wild, 2012). In terms of the legal environment, India offered improvement in terms of shorter product souse times and tighter IP laws. Russia offered weak enforcement laws whereas chinaware offered uncertain, slow and weak regulatory procedures (Kupetz, Tindall, & Haberland, 2010). Brazil, on the other hand, offered internationally accepted regulatory standards with the prospective introduction of the four-tier system (like that in the EU) which was favorable for Genicon. Considering that the role of government discourse is critical factor for startups, the BRIC countries need t o be analyzed in terms of this aspect as well. India has been forefront towards privatization. Political ideologies may range from being anarchist ( whereby personal and private groups have liberty) to totalitarian (where every aspect of peoples lives is controlled) (Wild & Wild, 2012). Pluralism exists in the middle whereby both public and private groups coexist (Wild & Wild, 2012). China seems to have moved towards pluralism in the wake of globalization with the