Web 2.0 And Enterprise 2.0 Concepts Essay Example | Topics and Well Written Essays - 1500 words

Web 2.0 And Enterprise 2.0 Concepts - Essay Example The report then shifts its focus to the potential advantages and disadvantages that organizations employing these concepts might experience. The tools and platforms that apply Web 2.0 and Enterprise 2.0 like blogs and wikis are discussed in the next section before conclusion and recommendation is made. History of Web 2.0 and Enterprise 2.0 Concepts Today, it is hard to imagine that the concepts of web 2.0 and enterprise 2.0 concepts have been in existence for less than two decades. Official use of the term ‘Web 2.0’ can be traced back in 2004 when it was used in a discussion on potential future conference about the Web by Dale Dougherty (Anderson 5). Through use of the term, the team sought to capture the sense that even with the boom of dot-com and consequent bust, the Web was at the time still playing a key role due to continued new and exciting sites and applications that were popping up at a surprisingly regular periods (O’Reilly 1). On the other hand, enterpr ise 2.0 is the conception of using different services and tools that apply Web 2.0 technology including ratings, RSS, networking and sharing in the perspective of the enterprise. "Enterprise 2.0" as a new term in computing was created by Andrew McAfee of Harvard Business School (Lennon 1). Additionally, as part of Enterprise 2.0, it is common for most organizations in the world to include corporate blog publications on their Web sites. Such organizations then invite their clients and potential customers to post comments and discuss the published content. Likewise, many corporations are making enterprise wikis that are viewed and it is also possible for anyone to edit (McAfee 1). There is an intertwined relationship between Web 2.0 and Enterprise 2.0. The two models are not the same but are two concepts built on related foundations. Ideally, Web 2.0 labels the shift in computer application from singular and static media to a more community-oriented interactive and dynamic social medi a (Lennon 2). Lennon exemplifies this shift through the popularity of that blogosphere gas experienced in the past few years. Further the author defends this view by highlighting the fact that blogs have existed for a longer time than the term Web 2.0, but that these blogs are one of the best examples of what Web 2.0 is all about. Prior to blogs, people used to publish static pages personal Web sites. Such information did not provide for interactions between people which led to information becoming dated and useless in a short time. Then came the connection between Web 2.0 and blogging platforms that includes Moveable Type, Word Press, and Blogger that has the allowance for creation of, first, pages for biographical information that can be updated easily, and second, posts for writing articles and expressing opinions (Lennon 2). According to Lennon, Enterprise 2.0 vision of blogging is slightly different from that of Web 2.0. The author opines that corporate blogs are usually multi- user that includes multiple writers and contributors, or a platform having many different blogs, that are each owned by different individuals in the organization. Additionally, corporate blogging is not necessarily an extension of concept that was available before. Previously, companies posted employee bios on their Web sites yet were often not managed by the employees of the company. Thus, Blogging as we know it today is an avenue for employees to express their views on the goods and services that they are still working on and also interacting with the public on new ideas to make these goods and services better (3) Advantages of Appling Web 2.0 and Enterprise 2.0Concepts into Organizational Practice Web 2.0 and Enter