Tesco Plc in a Social Perspective Case Study Example | Topics and Well Written Essays - 2500 words

Tesco Plc in a Social Perspective - Case Study poserA new breed of customers has also emerged-a market which is highly concerned on what the makeup to address the needs of its stakeholders especially in the communities where it operates (Kotler 2005). As an organization which has been scrutinized for its effect in the market and competition, Tesco is pressured to launch programs which can contribute the society. The idea is to offset the harm it does to the society by investing in beneficial programs.From its can by John Cohen as a one-man business, Tesco PLC has ascended to the world retail industry becoming the largest British retail merchant based on both globose and local shares. In its early years of operation, the UK-based international retailer specializes only in the distribution of food products. As it gained more market and its performance strengthened, it heighten its portfolio by adding new(prenominal) goods and services to which ranges from clothing to consumer el ectronics to consumer financial services to internet services to internet service and consumer telecom. The phenomenal success of Tesco as a retailer is recognised even in the global arena. The family is named the worlds third largest retailer lags behind Wal-mart in terms of global sales while staying ahead of other retail giants like Carrefour, and Home Depot (Tesco Plc 2007).In its 2007 Annual declare, Tesco Plc announced a total annual turn... It is estimated that in every 8 UK retail sales, 1 is spent on Tesco. The companys success and even mere existence in the strategies it employs to capture new markets and retain its current buyers. After saturating the UK market with its retail stores, the company expanded its customer base by opening up operations in foreign market abroad. The retailer sells to customers in unify Kingdom, the rest of Europe, and Asia (Annual Report 2007). The companys desire to reach a larger market is highlighted through its extensive use of internet technology. This also aids the company in gaining access to a low-cost distribution system (Annual Report 2007).The development of Tesco can be divided into three distinct grades formation postwar development and expansion. The first phase starts with the foundation of the company in 1919 and ends with formal opening of the first Tesco store in Burnt Oak, Edgware, London. Postwar development commences with the retailers initial public offering (IPO). speedy growth was witnessed as Tesco opens its first supermarket and superstore. The last phase features the rapid expansion of Tesco PLC both in new product areas and geographic region. Throughout this stage, the company employ the new trends in global retailing to enhance its products and services.Competing in the Market Place Tescos Strategies1. Four Pronged StrategyEven though it has changed so ofttimes in terms of size and operations, Tesco Plc maintains a long-term strategy since 1997. The giant retailer claims that this four-p ronged strategy enables it to focus on its core operation in the United Kingdom while serving as a guideline in its expansion overseas. This long term strategy has the